The idea
The art to wear
Lurò is a brand that distributes unique clothing accessories worldwide for artistic expression and refined materials.
Vision
The great beauty: fusion between materials and natural artistic expressions
Mission
Our creations are almost all in organic silk in line with our personal vision of ethics, ecology and sustainability.
Ours is a true, heartfelt and sincere contribution as a company that marries an ethical choice, respect for the environment and respect for the life cycle of silkworms .
The origins
In 2020, after thirty years dedicated to national and international photographic exhibitions, to a photographic gallery in the heart of Lecce, Luana and Roberto decide to broaden their gaze and their research towards a new project: Lurò is born.
Roberto Tondi , Salento photographer of international inspiration, has dedicated the last few years to the development and dissemination of the Stone Painting project. A unique photographic project, Stone Painting was born in an underground space and is the casual encounter between photographs and Lecce stone with its microorganisms, light, air and who knows what other energy of nature.
Luana Delos , passionate about photographic and all-round creative post-production, multifaceted transformer of any material into art and beauty : from the sketch to the shape, everything comes from her hands. A creative gift expressed through artistic costume jewelery and its fashion lines.
The Inspiration
Luana is the beating heart of the Lurò project, which arises from her creations inspired by the photographs and works of Roberto Tondi, as a natural evolution of a vital bond that expands from people to everyday objects and spaces, a communion between art and the life; thus new paintings are born through the use of different materials such as ink, acrylic or quartz on photography and silk creations through the printing of the same works, so art also becomes wearable .
”Meters of silk have passed through our studio, natural, ecological prints, certifications for organic and natural silk, study of colours, chromotherapy, silk properties… this and much more has given life to Lurò conceived, created, cut and sewn in Italy ” (Luana)
A responsible choice: certified organic silk GOTS
The production of organic silk is environmentally friendly, non-violent and sustainable.
The choice of materials comes from our personal taste, simple to say, but our message wants to be unique and unambiguous: NATURAL BEAUTY .